NETWORLDING

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Leveraging the Power of Networks

Networlders leverage the power of a boundary-less, value-based network of hundreds of inter- connecting circles of people; these circles are growing around the world and will continue to grow as more and more people decide to make those nano-second decisions to live their lives as Networlders. Networlders make different and better decisions as they connect with people with shared-values forming circles both inside, outside and across traditional company borders. There are no territorial disputes in Networlding. There is no information hoarding, no siege mentality, no blind watchmaker authority. Networlders recognize that the real adage today for doing business successfully is "He or she who shares the fastest, the best, and the most often, with discernment wins!" Networlding is based on fundamental behaviors like:

• Learn continuously
• Endorse experimentation
• Break old patterns
• Identify commonalities
• Build unbroken "circles" not networks
• Leverage your assets (behaviors, skills, relationships)

Networlding recognizes the naturally occurring organic interconnectedness of people from all walks of life and simply provides a fertile soil for those seeds of value-based relationships to be planted to create endless possibilities. These possibilities are truly transformational. Think about that.To transform means to change. Something cannot change beyond itself. Its possibilities for change exist only within the limits of its inherent nature. What I see most often in business today is that most business professionals put limits on the people they think they can reach. The truth is we are truly six people or fewer away from anyone we want to meet. It’s really just a matter of making up your list, finding the right partners and believing “anything is possible” which is the number one belief of those people who do build that leadership support network that helps them leverage transformational opportunities for a lifetime.

Is it time for you to begin too? Are you ready? If not now, when?

Social Networking Expert Interview of Stephanie Leavitt

Stephanie Leavitt is the Social Networking Strategist at Carnival Cruise Lines in Miami, Florida (www.carnival.com). Her background includes experience in youth marketing, public relations and social media.

How did you get started? It goes back to an internship with Gollin Harris, which was about seven years ago. That internship was for anti-tobacco work around youth activism. The project focused on viral and online social marketing efforts, but was before social networking as a media trend came about.

? Did you see social networking on the horizon? Yes, as I went to my next internship at Fleishman Hillard in NY the department focused on youth marketing. At that time we were going and finding online communities and posting on message boards for fans of certain bands playing for such events as Vans Warped Tour. Our client was Cingular who was focusing on the youth market. I started to see a growth in the number of people who were on message boards. Although most were considered "youth", the age span of the participants ranged from children to grandparents. This was also around the time that blogs first emerged.

What happened next in your evolution around social networks? I then had my senior class in college, Florida International University, got involved in the IAA’s InterAd student competition contest with our client being Yahoo! who wanted to focus on the youth consumer. We did a lot of research; spoke with a lot of teenagers and found they really wanted a lot of free stuff. Yahoo wanted more users for a variety of their products so we put together an integrated campaign to encourage users to involve their friends in actually using more Yahoo services. Our team ended up winning first place in the U.S. and Canada and second place in the global contest. We didn’t realize it then, but the underlying theme of our campaign was social networking.

So what happened next? I graduated and got a job in public relations and marketing, but the more and more experience I got the more I noticed the big change to online media. People started believing in it more—especially the youth (many of whom were transitioning into the entry level workforce). They see this form of marketing as more authentic than traditional advertising and marketing.

I was, however, continuing to do traditional pr and so I decided to blog on my own. I launched my own blog on Generation Y’s influence on marketing and pr and I also joined the Public Relations Society of America where I served as the vice chair for the New Professionals Group. There I spearheaded the launch of the new pros blog. I continued to see the decline of traditional media and decided that I would look for a job in social media, which was the on the rise.

When did you end up at Carnival? It was June of 2007 that I was hired by Carnival. At that time they had a social media site that had launched in 2006, www.carnivalconnections.com, which focuses on building community for those interested in cruises. Carnival also had a few other social media projects in development, including a popular travel blog.

What is special about the site? For a corporate website we are pretty open. People are free to say what they want so there are negative as well as positive comments. This is rare as many organizations are hesitant to have these types of comments on their sites.

We have a very popular blog written by our senior cruise director, John Heald, (www.johnhealdsblog.com) that launched in March 2007 and has resulted in a "Bloggers Cruise." Over 800 attended that cruise. Another example is Carnival Connections. There was a group of users who gave themselves the name "Coconut Monkey Head Group" based on a popular cruise drink they had when sailing. These people met on the site (have never met face-to-face) and are now planning to take a group cruise together. These are just two examples of social media helping grow bottom line sales.

What are you passionate about in the future in business and then in your personal life? In business, it would be creating authentic two-way communication with our guests. In my personal life it would be travel and spending time with my family, friends and my dog, Cocoa, a mini-dachshund.

Bonus Question: How do you like using LinkedIn? I like it and am not as involved as I would like to be, but I plan to use the question and answer tools more in the future.

Three Questions to Open Up a Conversation and Start Great Business Relationships

What does it take to create a great relationship? It all starts with great questions. Whether you are attending a meeting, a conference or an after-hours networking event, asking questions that “open up” relationships can make all the difference.

The questions below are examples of those you can use to start engaging conversations. Your goal in meeting others is to help them feel at ease and at the same time, generate some conversation that will serve as a springboard for future conversations. You are searching for Points of Commonality (things you share in common) and Points of Credibility (things that make this person unique and valuable to your network. Take a look at the following questions and think how you could use these questions to start your own engaging conversations. With each question, I add suggestions as to how you can use it to open up further exchange. What interested you in attending this evening (today, etc.)?

This question is particularly relevant to get someone to talk about something positive. For example, say your connection says, “I came here to see how I could expand my technology company. I specialize in helping other businesses integrate their IT initiatives together so departments are more in alignment with one another.” Now let’s say that you do business with the types of companies this person would like to connect with; now you offer, “I would enjoy meeting with you outside this event to see how we can support one another in meeting companies that could use your skills.

A second great question is, “Who is the best networker in this organization? Hopefully, that person will be at this event and you will be able to get an introduction to him or her. You also want to ask why they chose this person. You will usually find that most people have met great networkers—people who have networks that reach wide and deep and who, in general, enjoy meeting new people and networking with them. Interestingly, though, you will also find that often great networkers don’t’ know or connect with other great networkers. This is one of the best questions as you can be the “connector” to bring these people together, and, in doing so, become part of their networks and a great networker yourself.

Who is one person you admire most in your industry? This is a particularly good question to find other top influencers and, hopefully, great networkers you would like to meet. You are looking for those influencers who are “ready, willing and able” to network with you. By asking this question you Great networking starts with great questions, so the next time you go to a networking event or you just want to brush up on your networking skills, try asking one of these great questions and see what happens.

Social Media: Is it Time?

I just finished reading a wonderful book by Larry Webber on social networks. He offers that social networks create the very best, low-cost, advertising, marketing and business development platforms in business today. He recommends to companies like Coors that instead of spending money on yet another ad during the Super Bowl that has little or no real correlation to more people buying beer, that it considers creating an online community where their customers and even their competitors customers (not for long though) can come and compete to win trips out west to go white water rafting or to some other great destinations for fun.

What a simple concept, but, just like so many companies during the dot.com boom, companies today have what I call an "80's mentality." They are actually stuck in an old network paradigm of paying for "passive" eyeballs to look at pictures or even video "passively" on a screen, and, then, somehow, miraculously, decide to "actively" go buy whatever the company is selling in their very friendly, fun ad.

Juxtapose the sliding hope of selling those old-fashioned ads, now, to online social networks and communities that create "active" participation where people move from visitors into loyal fans as the site and the people on the site become one of their favorite places to hang out. We have only touched the surface of online communities. If I had my way, these communities would be much more active and even facilitated by experts who further engage the participants through ongoing events—both live and online. I am now engaged with several large organizations helping them build online networks with their customers helping them grow their brands as well as their revenues with a socially responsible focus.

I have also been building my own communities that I use as feeders into other communities. To this end, anyone who wants to visit our online community can join at www.networlding2.org or on LinkedIn if you are socially responsible. These communities bring companies and people who practice the values of making a difference, integrity, innovation and collaboration together to make money while making a difference. The good news now its time for ANYONE and I mean ANYONE who really wants to grow a vibrant company and who is entrepreneurial and has even a small amount of investment capital, to throw his or her hat in the ring. May the best men or women win and, I believe like you do Terry, they will be people like you and me who get social networking and online community building.

Warmest Regards,

Melissa Giovagnoli

Social Media Visionary and Author

www.networlding.com

melissa@networlding.com

Social Networks: How to Make Them Work Better

I couldn't say it any better than this paragraph from a recent Advertising Age article:

Most analysts who watch this space will tell you the same thing: Most marketers think they can simply take their mainstream advertising efforts and activate them on these networks under the assumption that they will flourish. Not only does that completely miss the boat, it also completely misses the driving concept behind an effective existence within social networks. "Frequency of message is not the idea here," Mr. Murray said. "Frequency of contact is." Charlene Li, VP and principal analyst at Forrester Research, also said marketers haven't seemed to figure out that this is a channel where consumers actually want to be spoken to. "[Consumers] are asking questions on these sites that go unanswered," she said. "You can't ask for a better environment. And what do marketers do? They say nothing and put up another ad."

Click here to view the full article in Advertising Age. 

Networlding Presents: Chuck Smead

Melissa: Chuck, great to have you sharing your insights today. I have found you to be a true leader and very unique in what you bring to the world of work today. Can you share with our readers an overview of your unique combination of skills?

I've been fortunate enough to work with great companies, GE, Heller Financial, Transamerica, and Administaff. My background is in corporate finance, strategy, marketing and business development. I have opened new markets, repositioned products, and structured transactions for both large and small companies. My business development has meant building relationships within the Board room, various levels of businesses and spheres of influence. This experience has been primarily in business to business. I have also been a believer in giving back to the community and have built relationships in a variety of not for profit organizations. I have also had the good fortune of advising entrepreneurs in start up situations. All of these experience help bring a perspective that can be helpful to a variety of situations.

Melissa: If you had to prioritize what you think is most important for companies to focus on today, what would that list of priorities look like?

Companies should develop and follow a strong mission statement and realize that their people are their most important asset. They need create a culture of integrity, honesty, and collaboration and one that keeps an eye on their customers. An eye on the customer is accomplished by monitoring performance and giving and getting honest feed back. Sometimes companies and their leadership put their head in the sand; always know if you are winning, loosing or just marking time. Knowing where you stand helps get you where you need to go.

Melissa: Where do values fit into the work you do?

You start with honesty and integrity and add being respectful of people and their ideas. You create a collaborate culture, by being a team player, and when you win the team wins. Also, you temper all of this with being a realist: seeing reality as it is, not as we wish it was.

Melissa: How does what's happening online effect how businesses do business today and how they should be using technology—or not, to succeed?

Your product, service, or value proposition need to be available on the Internet; whether to sell, explain, describe, deliver and or service. E commerce is required to compete effectively. You need to assess emerging trends or changes in the marketplace; you must consistently monitor with vigilance your competitors, suppliers and your customers. You need to know what they are saying and what they are thinking; all of this is possible through the Internet and the blog community. With information, you can tweak, improve and drive revenues.

Melissa: If you could have the "perfect job", Chuck, what would that look like today?

Ideally, a great fit for me would be to join a creative corporate environment that wishes to expand its products or services into new markets or wants to take their large enterprise solutions into the small and mid size market which is the third most robust economy in the world. Also important to me, would be a company where my skills and experiences are valued and where I can help build, expand or improve its services or products. It would also be important that I have the opportunity to grow and learn through my endeavors.

Melissa: Chuck, what other things do you think companies should be doing today that they are not doing?

Companies should be developing, challenging, and encouraging their employees. They need to know if they are succeeding with their people development and building talent for the future. Companies should get feedback on a regular basis. This will hopefully create an environment where employees have personal ownership in making the business more successful or better at improvements as they grow and develop.

Melissa: Where do you think the really best business opportunities reside in today's world of business?

I believe the best opportunities exist in the small and midsized business, SMB space. Many owners and founders have found success through niches and have found success by being solutions driven. The SMB space has become global in nature. Opportunities lie in finding improvements in markets or products no matter how mature if they bring value that is efficient. As I said before there is constant change, and insatiable appetite for new products and ideas. (add any questions you think would be good) Business and the economy are not a straight line. How do you help in a downturn or a period of change? I create a realistic assessment of strengths and weakness and the relevance of the business proposition to a changing marketplace. Then I plan for what is critical to serve the customer. Through my market access, I can get a realistic view of changing dynamics in the market. I communicate with the management team what the challenges are and make recommendations of what is needed. I believe this helps manage expectations of what we can deliver to our stakeholders, customers and employees. Managing expectations brings a practical understanding of what can be delivered to all parties. This typically results in working together toward a common goal.  To contact Chuck directly, email him at charles.smead@gmail.com, 

Networlding Presents: Laura Hansen

Well, let’s just say that Laura is “diversified” or – a renaissance woman!  When Laura and I met back in 1995, Laura was certainly focused on business and there was not much more but a great network and family.  She was born and raised in the direct marketing and call center business.  The journey into direct marketing started in 1983.  So, this background allowed her to acquire substantial experience in launching and executing the call center component of campaigns  for AT&T Wireless, Oprah Magazine, American Express and Allstate just to name a few.

Although business allows one to use their brain for all kinds of things, her creative side was only being fostered and used primarily for problem solving.  In 2004, Laura's world changed and she left the CEO position of managing an outsourced call center to become a consultant to the industry.  She added teaching direct marketing at DePaul University, consulting with Wall Street on telephony and call center technology and a few other things to her repertoire.

The creative side yearned for more.  and Laura started to cook…….with a vengeance.  She says that there’s a certain Zen to all of that chopping. Certainly, there is also a satisfaction when her friends and family LOVE the food.  She became engaged in studying the craft and learned that there is a lot to really understanding the culinary arts.  The next expansion came when Laura and I were brainstorming about what to do with the cooking and her love of writing.  The dining blog was born!  At first, Laura was only a participant.  She would write reviews of restaurants and send them along.  Now, she is the writer, content aggregator and chief bottle washer for www.bestofthebestdiningchicago.com.  The blog is flourishing and continues to grow.

All of the creative juices were going to cooking and writing – so why not painting!  Laura began to paint (abstract on canvas) in March of 2007.  Like Forest Gump, she kept going.  She had the vision of being in a gallery and selling her paintings to anyone that could see the energy and magnetism of what manifested through the brush.  Mission accomplished! Her work is featured in Hayley Gallery in Columbus, Ohio.  With the help of very supportive friends and family, she has also sold many paintings and she has a blog:  www.laurahansenartgallery.com. 

This is a story of transformation.  It’s funny how little courage it really takes to do what one is compelled and driven to do the effortless work by your passion and spirit.

Networlding Presents: Marsha Marsh

Marsha Marsh is one of the best coaches I have met in my twenty years of coaching, training and consulting, so it is a pleasure to introduce you to her and her work. Following is a recent interview I had the pleasure of doing with Marsha.

Melissa: Marsha, in Networlding we emphasis value-based networking. What are your top values and how do they play out in your daily work?

Marsha: One of the top values that I discovered after doing a great amount of coaching is "making a difference." I started to notice how important each client is to me--whether they are spending $50 or $500 I am as present. It really made me see that making a difference was more important than anything else to me. 

Collaboration is a second value. Every voice is important--even the unpopular voices in a group. These voices are important to the outcomes of a group. Synergistic collaboration is probably an even more accurate term for my value as I love to see the creative combination of diverse voices coming together to achieve unique and powerfully successful outcomes.

Melissa: Marsha, share a quick story of how you made a difference in the life of one of your clients recently.

Marsha: I was working on assisting a team at a Fortune 500 company create a more positive environment in order to handle the excessive demands on their time. Just like many workplaces, this team was required to give longer hours with fewer people which was taking a large toll on their individual and group productivity.

My two days of group coaching followed by individual coaching helped them build skills to reduce stress and increase group alignment through the development of a cohesive environment and camaraderie. They are learning to value each other more; they are also taking shared ownership. By valuing the diversity of each team member as opposed to judging it as wrong, they are using conflict as a stepping stone to innovation. They are actually now working as "one heart." The manager I was working with was so pleased that she referred me to a number of other managers. The team found a common language which will help them get to innovating much quicker. That's where the satisfaction comes for me through results like these.

Melissa: So what do you want to do next?

Marsha: I'm interested in more speaking engagements, reaching a wider audience and more team coaching. I am also working hard at developing my blog. I want to help companies see new ways to help their teams learn collaboration. These new, cutting-edge practices can realize results and sustain them even better than current team building practices. When people can really respect and trust each other, they are going to do something different . . . something better.

Melissa: Thanks Marsha. I am sharing your blog link for others: www.marshamarshcoaching.com.

Networlding and LA - Can Sunshine Create Better Networking Results?

California offers a lot of benefits when it comes to networking, especially when it is now only 9 degrees in Chicago. I am visiting my family this week and have been enjoying the bathtub warm weather of Los Angeles.

You have to ask yourself when you get to go from 9 degrees above 0 to 80 degree weather all in the span of four hours, what that sudden change can mean to your attitude toward networking. For me, I think of the conversation I had today with my friend, Tobby. She said it was so cold she was not even going out today. I also find that many of my professional friends have done similar things. It's sad to think that weather can rule our moods and even our success perhaps when it comes to networking.

I know for anyone who has to either get a new job or a new business opportunity it is critical to have a good environment for networking. If you are one of the lucky ones who live in a warm climate I would suggest you just start thinking of people like my friend Tobby in Chicago. It's fun to hibernate at times but when it has now been 4 months and you have been through no fewer than 8 blizzards, you will thank your lucky stars you can connect with your network in sunshine and warmth. The bottomline? Don't take anything for granted. Signing off from "The Windy City."

Melissa Giovagnoli
President, Networlding
melissa@networlding.com
Feel free to offer your comments. Where do you think are the best places to network year round?