Top Five Attributes of Great Blogs

Want to build readership and increase traffic? Does your blog have what Business 2.0 Magazine recommends for every great blog?
Check out our list and see if you are providing your readers with want they want?

The Top Five Attributes of Great Blogs:

1.    Candor – be frank, honesty and open with your reader. Do not slip into PR or marketing speak. Your readers will know when you are not being you. Don’t hold back; put your self out there because that is what will intrigue future clients and customers.

2.     Urgency – create a felling of urgency in your blog. The information you give must have an urgent feel to it. Let people know that they need the information you provide and they need it now.  Readers will continue to check in with you to make sure they are not missing new information.

3.    Timeliness – This is twofold. Your entries must be about things that important now. What are people talking about and what new directions is your market going to take? The second part is what time you actually publish your post. Do you know when the best time to post is? How frequently should you post? – Research says you should post at least once a day during the week and the most effective time to post? – Before noon because most blog readers will check the blogroll during the lunch hour.

4.    Pithiness – Write with vigor and enthusiasm. Do not waver or offer merely opinions.  Express yourself and offer sustentative information. Never start a sentence with “I think” – it is weak, unassertive and unnecessary.  Your readers know you are writing about what you think – Readers want to know what you know. They will figure out what is merely your opinion.

5.    Controversy – present opposing views and engage in discussions. Your blog doesn’t have present raging political debate or touch on the social hot topics of our time but it will drum up more interest if it is controversial. Talk about issues in your industry that others are scared to address.

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